M a r k e t i n g m
a t e r i a l s:
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Many other samples can be viewed in the JEL Media hard copy folio, including marketing brochures, newsletters, feature articles, advertisements and corporate ID.
NEWSLETTERS:
Signature Floorcoverings newsletter:
A new look and feel and structure to Signature's newsletter - resulting in a bright, clear and informative newsletter that balances useful information with marketing messages.
BRANDING:
Floorworld logo:
Providing a refresh to a well-known logo. Fonts were modernised and the tagline brought into proportion and applied to all stationery templates. Logo guidelines were also developed, to ensure consistent and well-considered use of the logo on all materials. The new logo was also then applied to a newly constructed Floorworld website (also by JEL Media), complete with revised content (also by JEL Media) to appeal to each market and to emphasise key brand messages.
Signature Floor Coverings Commercial Collection:
Providing a fresh and distinct look for the commercial wing of Signature Floorcoverings, while still maintaining and complementing the existing and well-recognised overarching brand. Use of colour-coding, producing relevant taglines (again to complement the existing branding), and producing business cards, letterhead and presentation folder to support sales efforts.
BROCHURES:
Apaiser product collection:
Designing an A4 product brochure, in keeping with the clean lines of the corporate identity and company website. The brochure was designed to allow for easy update and for easy distribution to company stores nationally for self-printing.
Chase Pacific Financial Solutions:
Branding and corporate identity, as well as research, copywriting and design to produce a fresh new image for this financial services company. Taglines for each aspect of their business and a colour coded design theme were developed to clearly market messages to each individual audience.
DIRECT MAIL :
Your PC Matters:
Producing a positioning statement, mission and vision for a new PC services company, and using those marketing messages to write a catchy promotional flyer to kick-start a local direct mail campaign.
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