W e b s i t ed e s i g n&p r o d u c t i o n:

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RECENT PROJECTS:

Apaiser
Role: Design and construction of a website for a bathware company.
Outcome: A cleanly designed and fast-loading site, which visually represents the company branding of 'turning a bathroom into a sanctuary.' The site includes a full product section, as well as a showcase and media section. Photography is featured prominently throughout the site, without slowing the site's download speed. A Flash Splash page has recently been added to showcase the products in situ.

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Neurosurgical Associates:
Role: Production of html site for group of neurosurgeons, including rollover effects, drop-down menu and site optimisation for search engines.
Outcome: An easy-to-use clean HTML website, which fulfils its aims of being both promotional and informative.

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Floorworld:
Role: Production of an html site for a national flooring group, including Flash animation Splash page, drop-down menus, rollover effects, jump menus for store locations and site optimisation for search engines.
Outcome: An easy-to-use clean HTML website, which fulfils its aims of appealing to key stakeholders: domestic and commercial flooring clients, suppliers (for potential sponsorship) and for members stores (via a soon to be constructed Intranet facility). A newly refreshed logo and taglines (also developed by JEL Media) added value to the branding exercise.

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The Victorian Brain and Spine Centre:
Role: Construction of html site for group of neurosurgeons, including rollover effects and site optimisation for search engines.
Outcome: A bold and interesting HTML website, which includes a detailed and interlinked reference section, which is easy-to-use.

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The East Melbourne Heart and Lung Clinic:
Role: Construction of html site for group of lung cancer specialists, in time for the launch of their new corporate identity.
Outcome: A clean HTML website, which has room to expand over time, and promote the clinic as well as issues relating to lung cancer.

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The Park Clinic Specialised Orthopaedics:
Role: Construction of html site for a newly formed group of specialised orthopaedic surgeons. Work continues to maintain the site's already impressive search engine prominence.
Outcome: Expertly constructed website, which exactly represents the design concept, and which appeals to search engines.

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Mr Carpets Floorworld:
Role: Design, content, navigation for domestic and commercial
flooring company.
Outcome: Cleanly designed website consistent to reflect new
corporate identity, with portal page dividing site into commercial and domestic sections to target relevant audiences. The content was written by JEL Media from scratch and includes useful information, tips and specials to provide an informative website with a reason to return. Original photography taken where required to provide a website that is aspirational, as well as promotional. Use of animation of images and text on home page to promote key marketing messages and provide visual interest.

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FLASH ANIMATION SITES by JEL Media collaborators:

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CONSULTING:

ABC Radio National:
Role: Briefing graphic designers, content editing and assisting with construction of two ABC websites.
Outtcome: Two fun, bright websites, with clear content.

J E L M e d i a : A v i t a l i n g r e d i e n t i n t h e m a r k e t i n g m i x!

© JEL Media, 2004, Melbourne, Australia