C o p y w r i t i n g &e d i t i n g:
The JEL Media recipe for effective copywriting?
Clarity, consistency and creativity!
Copy (text) needs to be well-researched, well-structured and targeted to the relevant audience. It also needs to be written in a style that is relevant to the particular media used and consistent with other company communications. Most of all, it needs to clearly communicate the subject matter!
Copywriting projects have been completed for a diverse range of clients, including: Victoria University, Blue Circle Transport, Bendigo Regional Institute of TAFE, IT Networks, Okuma Australia, Comdain Group, Chase Pacific Financial Solutions, Signature Floor Coverings, Advanced Business Consulting and Property Advocates Australia.
Jane Levin's copywriting experience, and studies in online writing and navigation, provide her with an understanding of the difference between writing for various media, as well as how to use text, slogans and headings effectively. Jane's marketing experience also allows her to communicate key messages and effectively marry text and design elements.
View samples>>>
JEL Media's processes>>>
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Copywriting and editing services are available for a range of projects, including:
> marketing brochures and flyers
> newsletters (print and electronic)
> annual reports
> media releases, editorial and media kits
> instructional materials
> presentations and expo stands
> websites and other electronic media
> advertising and direct mail campaigns
> feature articles
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